Whitney
Henry
Social Media & Digital Marketing
Experience
Social Media Specialist
HDR, April 2021 - Present
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Develop and schedule evergreen/campaign content for clients across various industries
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Daily community management and monitoring for client channels
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Digital data aggregation of project/client mentions across all forms of digital media
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Generate training content and informational documents on internal social media services
Marketing Intern
The Pitch KC, June 2020 - Sept 2020
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Created email campaigns/web pages for Taco Week, Adopt-a-Biz, Pitch Gear, etc.
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Designed and scheduled content for Facebook, Twitter, and Instagram
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Compiled and analyzed insights for a weekly presentation on all three platforms
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Compared social campaign insights with donation contributions for campaign report
New Media Intern
State Savings Bank (IA), June 2020 - March 2021
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Developed social media policies regarding FFIEC risk mitigation and employee use
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Created Facebook channels for all locations, which I maintain regularly
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Trained employees in basic social media management and content strategy
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Redesigned the company website and aided in domain transfer
Social Media/Promotions/PR Chair
Northwest Alternative Spring Break Chapter, May 2018 - May 2020
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Ran all media platforms for the organization (FB, TW, IG, YT)
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Developed content for these platforms on Photoshop, Canva, and Premiere
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Designed promo and print advertisements/other material for fundraisers
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Photographed/recorded team members for promotional content
Social Media Manager/Content Designer
Frosty Trete, Apr 2016 - Oct 2019
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Maintained the business' Twitter, Facebook, and Instagram
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Designed merchandise such as t-shirts, stickers, and postcards
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Developed advertising content for specials/events
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Organized giveaways/scavenger hunts to boost engagement
Service & Engagement Assistant
Northwest Office of Student Involvement, Oct 2019 - Dec 2020
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Design and write all documents for socials, Presence, and office-related matters
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Create video content for system walkthroughs and other app-related workflows
Skills
Adobe Creative Suite
Copywriting
Mailchimp
Apple/Mac editing software
Branding/design
Hootsuite/Sprout Social
Content management systems
Social listening tools
Analytics reporting
References
Shea Saladee | National Social Media Lead @ HDR
shea.saladee@hdrinc.com - 402-906-1458
Jacquie Lamer | Sr. Instructor @ NWMSU
jplamer@nwmissouri.edu - 660-562-1618
Volunteerism/Honors
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Northwest Alternative Spring Break Social/PR
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Top 10 Finalist Essay - Magic of Marceline's Missouri Top 10 Grandmothers
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Northwest Student Activities Council - Social Media Committee
Education
B.S. in Interactive Digital Media - New Media
Northwest Missouri State University
Dec. 2020​
Contact/Social Media
Email: whitrhenry@gmail.com
Phone: 712-581-0549