Writing

Social media and email copywriting examples of campaigns that were constructed for The Pitch (KC)

A condensed version of the FFIEC guidelines I wrote in order to make the standards for further social media activity on bank channels clear for employees

Feature story published in our campus newspaper detailing the ordeal study abroad students went through following COVID lockdowns/travel bans

The errors of the early JUUL advertisements explained, followed by an assessment of the most recent ad campaign by JUUL Labs

An in-depth look at the Pringles x Rick and Morty advertisement in the 2020 Super Bowl

A research paper written on the creation, history, and usage of typeface Eurostile

Analyzing Enterprise CarShare's website and how the content/traffic holds up in comparison to competitor's websites

An in-depth analysis on keywords in search engine optimization and how specific words could drive more traffic to Enterprise CarShare's website

Social media copywriting drafted for my freelance client, Iggy's Pizza Shop (based in Mt. Pleasant, SC)

Social media plan for channel revamps, content strategy, and customer service overhaul at a local movie theater

My media philosophy, based on my perception of ethical issues present in today's mass media

Advertising plan involving radio, magazine, and Google ads for the Petaluma-based company Marin Bikes

Three separate preanalysis reports on different concepts for my client (Frosty Trete)

Testing enterprisecarshare.com's usability with varying subjects to see what needs to be improved, what is effective, and how regular consumers view websites

User experience (UX) analysis for Uber's new application. Diagnosis of any perceived issues along with a proposed solution to said issues